"I didn't look like what I saw in a magazine,", said Ms. Goldsboro on his childhood in the documentary. I am different from all my cousins. I had dark features, black hair, black eyes, big nose and thick lips, and I used to get made fun of because of how I watched it. ?
She says she is "in boys"- and that their comments can sting. "."" "" "Boys say,"I like light-skinned girls", or"I like white girls because I want my unborn baby quite"," says Ms. Goldsboro.And that makes you wrong because it makes feel you as if you were ugly looking. ?
The documentary is co-directed by Shola Lynch, whose documentary "Free Angela and all political prisoners" about Angela Davis is now in theaters, and Lisa Cortes, who also produced the documentary and who has been the Executive producer of the Oscar-winning film "Precious."The filmmakers find their subject through Black Girls Rock!, a Brooklyn non-profit with programs, including a leadership camp in which Ms. Goldsboro participated last year. Procter Gamble & supports the Organization financially by My Black Is Beautiful.
Interspersed with footage of the teenager, who is visiting South Africa, are interviews with women, including Michaela Angela Davis, writer and cultural critic; Gabby Douglas, Olympic gymnast and Melissa Harris-Perry, the MSNBC host.Ms. Lynch, the Director, was dubious when Ms. Cortes first approached on the documentary.
?Lisa came to me and I was like, lit, Procter Gamble & will allow us to tell this story, how we want to say to him? '' Ms. Lynch said."We knew that this wasn't going to be a piece of dough," said Ms. Cortes the 30 minute documentary that explores how the media images of rail-thin white women as a standard of beauty can make black women, those particularly well rolled, feel inadequate. "P. & g. not to be an employee of support," Ms. Cortes said, "but really gave us creative freedom."
In the documentary, Ms. Goldsboro visits a market in Johannesburg with Lebogang Mashile, poet, actress, activist and said: 'I heard that in South Africa that skin bleaching is a big problem here?'Ms. Mashile responds: "it is a problem for a long time. He has hatred, does not have enough mirrors who claim you. ?
The documentary does not mention that Olay, a trademark of Procter Gamble & markets products lighten the skin anywhere in the world. A line called White Radiance is sold in the country, including Malaysia and Singapore; another, white natural, is sold in India, United Arab Emirates and elsewhere.In South Africa, Olay has recently launched a range called peer & smooth skin lightening. A new commercial features Gail Nayak, a singer and actress, who apply the product and is instantly bathed in light, giving the effect of his skin becomes more light several shades.
Efforts as My Black Is Beautiful represent "a new trend among cosmetics companies to use language that criticizes the domination of white beauty standards in order to sell new products to women of color," wrote Margaret Hunter, an associate professor of sociology at Mills College in Oakland, California, in an article published in The Journal of Pan African Studies in 2011.The new documentary is "thinking very endearing and very provocative on racism," Professor Hunter said in an interview after the consultation. "But it is Procter Gamble &, meaning that some money behind the documentary is made excluding paste lighten the skin, which completely undermines and reversal of this message.
When asked about its lines of skin lightening, the company issued a response."These types of products are very popular in Asia and are designed to help tone uneven women address and boredom which can be caused by acne, skin discoloration problems or overexposure to the environment and help restore the original tone of the skin," the read statement.
In a 2009 report on marketing for black women, market research firm Mintel noted that during the 1950s, whitening creams, have been marketed in the United States with 'after' photographs featuring lighter skinned women, but such an approach has become taboo in the 1960s, when "cosmetic companies started to focus on the properties of task-fading of whitening creams and minimize strategy ?better pale skin?Procter Gamble & in his statement, stressed that it does not market the brightness white and white natural in the United States, but these products are available through several providers that import products on Amazon.com.
"Imagine a future, which is not officially part of Tribeca Film Festival, but rather the object of a coinciding with it, will appear on Black Entertainment Television on July 5 and will be posted on YouTube.Imagine that the future is also the name of an initiative presented in 2012 which promises to have a positive impact on black girls 1 million by 2015. The effort is a partnership of My Black Is Beautiful, started by Procter Gamble & in 2006, the United Negro College Fund and Black Girls Rock!
"There is a need to celebrate Black beauty and support diversity, and all of our brands view the consumer African-American as a very important consumer, said Lauren Hoenig, Associate Director for multicultural marketing at Procter Gamble & marketing. '" " We know we have to win with the African-Americans in order to win. ?This article has been revised to reflect the following correction:
Correction: April 20, 2013
The column advertising Friday, about "imagining the future", a documentary supported by Procter and Gamble and which aims to empower black women, falsely year-round campaign My Black Is Beautiful P. & G. has. It was 2006, not 2008. And the column, using incorrect information from a press release, has concealed the date of regular screening for "Imagining the future" on BET. On 5 July, pas is July 7.
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