Ziba Beauty Preps For a Spring Full of Shaping at Fred Segal with Art of Threading(R) Thursdays

(1888PressRelease) March 28, 2013 - LOS ANGELES, CA - This spring, Ziba Beauty is offering Art of Threading? Thursdays, a pop-up brow threading studio at Fred Segal NewBeauty in Santa Monica. After experiencing brow-raising results and an overwhelming demand from clients during the month of March, the popular brow beauty brand will be offering its grooming services all season long.

"Art of Threading? Thursdays has been such a success," says Sumita Batra, CEO of Ziba Beauty. "We look forward to continuing our relationship with Fred Segal NewBeauty and its wonderful clients for many months to come."

Located in the iconic store's NewBeauty space, which touts much of the world's most cutting-edge beauty products and treatments, Ziba Beauty's weekly pop-up studio provides expert brow threading and styling by local favorite, Glenn Alianza. Every Thursday, the sought-after Ziba brow artist is shaping arches to perfection. With brow service, clients can also receive a special gift from Ziba Beauty's cosmetics line, Sumita Beauty.

Responsible for shaping more than 1 million brows every year, Ziba Beauty has become America's premier leader in the Art of Threading?. In addition to brow shaping services, the east-meets-west company is also known for their exquisitely designed body art, known as mehndi.

The weekly Fred Segal-based Ziba Beauty studio is open from 10 a.m. - 7 p.m. every Thursday. Brow threading services are available by appointment or walk-in.

For more information, visit http://www.zibabeauty.com/.
For media inquiries and/or to arrange an interview, please contact Jessica Lieu at 323.937.1951 or jessica ( @ ) tylerbarnettpr dot com.

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